Efficiency & Effectiveness of Digital Marketing & Innovation for Nascent & Startup Busin
It was a great pleasure to be a guest speaker and one of the experts at the seminar and training course in Malta on Efficiency &...
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Article by Thomas Stern
Apr 28, 20161 min
Brand PPC Ads Are Getting More Expensive
Recent data shows branded-search costs have increased since Google's right-hand rail update. See how marketers can identify...
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Article by Chris Lake
Apr 14, 20161 min
The Top 100 Most Expensive Keywords in the UK: New Research
Back in the day, around 2003, somebody asked me a question regarding paid search: “Do you know what the most expensive keyword is on...
161 views0 comments
Article by Pauline Jakober
Apr 8, 20161 min
Improve your PPC in Just 25 Minutes This Week
In her article, Pauline Jakober asks, been ignoring your PPC account for a while? Or perhaps you’re onboarding a new PPC client that...
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Article by Ginny Marvin
Mar 29, 20162 min
Google is Completely Redesigning AdWords: Offers First Peek
In her article, Ginny Marvin says, at more than 15 years old, AdWords is looking like a bit of an old fogey, with an aging facade that...
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![Google AdWords Average Conversion Rates by Industry [Study]](https://static.wixstatic.com/media/fa2df7_653f7ab3d5c44ee0be07306d6531a81e.jpg/v1/fill/w_660,h_496,fp_0.50_0.50,lg_1,q_90,enc_auto/fa2df7_653f7ab3d5c44ee0be07306d6531a81e.jpg)
Article by Larry Kim
Mar 21, 20161 min
Google AdWords Average Conversion Rates by Industry [Study]
Larry Kim asks, when you evaluate your Google AdWords performance and conversion rates, what are you comparing against? If you’re like...
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Article by Matt Lawson
Mar 2, 20162 min
Official Google’s Response On The Recent Changes To The Results Page
Google recently removed ads from the right-hand side of its desktop search results. Columnist and Googler Matt Lawson weighs in on how it...
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Article by Larry Kim
Mar 1, 20161 min
Google Removes Right Hand Side Ads Aftermath: Google’s New SERP Layout, The Biggest Winners & Lo
Worried about the recent changes to Google’s ad layout on desktop search? Don’t be! Larry Kim comes to you today with a simple message:...
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Article by Matt McGee
Feb 20, 20161 min
Confirmed: Google To Stop Showing Ads On Right Side Of Desktop Search Results Worldwide. Wait.. WHAT
"A long-running test is now rolling out for desktop queries: Google will no longer show ads to the right of its search results, with one...
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Article by Larry Kim
Feb 11, 20161 min
29 Super Useful PPC Tools You Need to Try This Year. Paid Search, SEM, AdWords.
Since the dawn of mankind – and since the dawn of pay-per-click marketing – we have been inventing new tools to help us survive and...
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Google AdWords Hero - To The Rescue!
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