Article by Clark BoydOct 23, 20172 minGoogle AdWords: The Beginner’s GuideGoogle AdWords is a staple platform for the vast majority of digital marketing strategies. However, marketers need to get things right...
Article by Pauline JakoberAug 15, 20171 minPPC: Optimise Your AdWords Account with These Hidden GemsScanning your SEM accounts for ways to improve? Columnist Pauline Jakober believes that the slower summer months are the perfect time to...
Article by Ginny MarvinAug 1, 20171 minPPC: Google Introduces New Call Bid Adjustments in AdWordsThe new "interaction" option can be used to adjust bids to get call extensions to show more or less often in mobile search ads, Ginny...
Article by Ginny MarvinJul 3, 20174 minPPC: The Biggest Trends & Changes in PPC so Far in 2017From new products to ads updates to targeting changes, Ginny Marvin shares the latest paid search changes that mattered most. In 2016,...