Brie E Anderson writes in her article that UTM codes can be extremely beneficial for tracking the success of your campaigns. Learn about...

Thinking of diving into Facebook ads? Wondering what the common pitfalls are? In this article, you’ll discover three important...

I think we can all agree that it’s been a crazy couple of weeks, courtesy of COVID-19. Every day, we face a new reality, adjusting the...

Meta descriptions, followed by brand name and page title, have the largest influence over whether users click through on a search result,...

Google appears to have extended the length of titles in search results snippets, according to a recent report. RankRanger‘s tracking...

In today’s digital world, it is unthinkable for brands to disregard the power of internet marketing. Leveraging digital marketing is...

The SEO industry is a funny place in that we are constantly tracking Google updates as they are happening but at the same time, we are...

How do you evaluate a website, asks Brian Harnish? By asking the right questions. No website is perfect. Every website has flaws. Many...

Over the past decade SEO has been growing into its position as a critical marketing channel for businesses. You might be new to this...

You can't simply make your site responsive and truly call it mobile-ready, argues contributor Jim Yu. To really adjust to the dramatic...

Danny Sullivan reports, Search Engine Land’s Periodic Table of SEO Success Factors has been updated, with its fourth edition now...

Sam Underwood tells that for the past five to six months the search industry has been buzzing with talk around the biggest change to...

Christopher Ratcliff's complete introduction to all the meta tags a webmaster may need when creating or optimising a webpage for SEO....

Recent changes made to the Google SERP have taken many by surprise. Google has eliminated the sidebar ads that once appeared to the right...

Barry Schwartz reports Google has quietly launched a new maps search results interface. What do you think of it? After testing for a long...

What better topic to cover on the first day of Q4 than how to get the most from online marketing during the holiday season? At SMX East...

Earlier this year, Google announced that for the first time, it was seeing more search activity on mobile than desktop. The caveat was...

Google is giving itself a makeover. The company today announced that it’s making some changes to its iconic logo and overall branding....

After experimenting with tweets on Google's desktop results, Google has made this feature live for all English searchers globally. Google...

Although the relationship between dynamic personalisation and search engines is anything but a happy marriage, it seems to be evolving in...