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UTM Codes Explained: A Complete Guide for Tracking Your URLs & Traffic
Brie E Anderson writes in her article that UTM codes can be extremely beneficial for tracking the success of your campaigns. Learn about...
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googleadwordshero
May 7, 20202 min
Beginner’s Guide to Successful Facebook Ads
Thinking of diving into Facebook ads? Wondering what the common pitfalls are? In this article, you’ll discover three important...
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googleadwordshero
Apr 6, 20201 min
12 Ways to Adapt Your Marketing in Times of Forced Isolation
I think we can all agree that it’s been a crazy couple of weeks, courtesy of COVID-19. Every day, we face a new reality, adjusting the...
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googleadwordshero
Feb 6, 20202 min
Meta Descriptions and Branding Have the Most Influence on Search Clickthrough, Survey Finds
Meta descriptions, followed by brand name and page title, have the largest influence over whether users click through on a search result,...
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Article by Matt Southern
Oct 2, 20181 min
#SEO #SEM #GOOGLE - Google Reportedly Extends the Length of Page Titles in Search Results
Google appears to have extended the length of titles in search results snippets, according to a recent report. RankRanger‘s tracking...
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Article by Angel Niñofranco
Aug 17, 20181 min
#SEO #PAIDSEARCH #PPC #SEM #SOCIALMEDIA #ORGANIC - Which Digital Marketing Channel Has the Highest R
In today’s digital world, it is unthinkable for brands to disregard the power of internet marketing. Leveraging digital marketing is...
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Article by Barry Schwartz
Jul 6, 20182 min
#SEO #GOOGLE #ALGORITHM #UPDATE - Rumors Of A Google Search Algorithm Update Coming Soon. Who's
The SEO industry is a funny place in that we are constantly tracking Google updates as they are happening but at the same time, we are...
700 views0 comments
Article by Brian Harnish
Apr 2, 20181 min
#SEO #WEBSITE #QUALITY - 50 Questions You Must Ask to Evaluate the Quality of Your Website
How do you evaluate a website, asks Brian Harnish? By asking the right questions. No website is perfect. Every website has flaws. Many...
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Article by Simon Ensor
Feb 13, 20181 min
SEO: Want to Learn More About SEO? The 2018 Guide to Free SEO Training Courses Online
Over the past decade SEO has been growing into its position as a critical marketing channel for businesses. You might be new to this...
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Article by Jim Yu
Sep 7, 20172 min
Mobile SEO vs Desktop SEO: Different Results, Different Content Strategies
You can't simply make your site responsive and truly call it mobile-ready, argues contributor Jim Yu. To really adjust to the dramatic...
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Article by Danny Sullivan
Jun 14, 20172 min
SEO: The Periodic Table of SEO Success Factors: 2017 Edition
Danny Sullivan reports, Search Engine Land’s Periodic Table of SEO Success Factors has been updated, with its fourth edition now...
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Article by Sam Underwood
May 9, 20172 min
Mobile-First Indexing: Everything We Know, And How it Could Affect You
Sam Underwood tells that for the past five to six months the search industry has been buzzing with talk around the biggest change to...
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By Christopher Ratcliff
Oct 6, 20161 min
Complete Guide to Meta Tags in SEO
Christopher Ratcliff's complete introduction to all the meta tags a webmaster may need when creating or optimising a webpage for SEO....
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Article by Jim Yu
Mar 7, 20161 min
SEO: How To Compete On The New Google Search Engine Results Page (SERP)
Recent changes made to the Google SERP have taken many by surprise. Google has eliminated the sidebar ads that once appeared to the right...
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googleadwordshero
Oct 13, 20151 min
Google Launches New Google Maps Search Results Interface
Barry Schwartz reports Google has quietly launched a new maps search results interface. What do you think of it? After testing for a long...
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googleadwordshero
Oct 12, 20151 min
3 Experts Share Their Secrets For PPC Success During The Holidays
What better topic to cover on the first day of Q4 than how to get the most from online marketing during the holiday season? At SMX East...
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googleadwordshero
Oct 12, 20151 min
More Than Half Of Google’s Searches Happen On Mobile
Earlier this year, Google announced that for the first time, it was seeing more search activity on mobile than desktop. The caveat was...
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googleadwordshero
Sep 1, 20151 min
Google has a new logo!
Google is giving itself a makeover. The company today announced that it’s making some changes to its iconic logo and overall branding....
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googleadwordshero
Aug 24, 20151 min
Google Officially Expands Twitter Into Desktop Search Results
After experimenting with tweets on Google's desktop results, Google has made this feature live for all English searchers globally. Google...
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googleadwordshero
Aug 18, 20151 min
Penalisation for personalisation: Google, dynamic content & SEO
Although the relationship between dynamic personalisation and search engines is anything but a happy marriage, it seems to be evolving in...
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