Brie E Anderson writes in her article that UTM codes can be extremely beneficial for tracking the success of your campaigns. Learn about them and their abilities in this guide. Have you ever been asked to add a random string of code to the end of your links? If so, it’s likely because you were working with an analytical nerd such as myself and they wanted to track traffic from whatever campaign or content you were publishing. That seems important, right? A Quick Background on

Thinking of diving into Facebook ads? Wondering what the common pitfalls are? In this article, you’ll discover three important considerations when starting your first Facebook ad campaign. #1: Commit to a Facebook Funnel Implementation All successful marketing starts with a clear strategy and Facebook advertising is no exception. With a strategy built around your available audience assets, you can execute campaigns that will deliver the best results for your business in the f

I think we can all agree that it’s been a crazy couple of weeks, courtesy of COVID-19. Every day, we face a new reality, adjusting the way we live and work, walking the line between precaution and panic. Tensions rise along with the number of Coronavirus cases reported in the news. We stock up on groceries, make sure that our loved ones are safe, and overhaul our daily routines. We follow all the guidelines and hope to settle into a new normal. And that’s when entirely new fe

Meta descriptions, followed by brand name and page title, have the largest influence over whether users click through on a search result, according to a study conducted by Ignite Visibility, states George Nguyen. Two-thirds of survey respondents also said that more ads would make them want to use Google less, and the majority agreed that Google is improving its search results by including featured snippets and other SERP features. The survey polled over 500 participants aged

Google appears to have extended the length of titles in search results snippets, according to a recent report. RankRanger‘s tracking tools show the average length of page titles in search results has increased from 55 characters to 83 characters on average (at the time of this writing). Here is RankRanger’s original tweet from earlier in the week, although the average length of page titles has increased even further since then. Given that this increase has been sustained over

In today’s digital world, it is unthinkable for brands to disregard the power of internet marketing. Leveraging digital marketing is essential not just for ecommerce sites but also local businesses and especially large enterprises. That said, it is necessary to target the digital marketing channel that can bring the highest returns to your business. If you’re looking to turn your website into a sales-generating machine, concentrating on digital marketing channels such as emai

The SEO industry is a funny place in that we are constantly tracking Google updates as they are happening but at the same time, we are always trying to be one step ahead of them to know before they will happen. Like knowing when bad weather is about to hit, so you can prepare. It use to be easy with the Google Dance days and you had a few days to watch the dance happen and prepare - nowadays it is almost impossible to predict these things. That is - almost. I've seen over the

How do you evaluate a website, asks Brian Harnish? By asking the right questions. No website is perfect. Every website has flaws. Many things that can go wrong, whether due to technical SEO, on-page optimizations, page speed, or something else. Ready to find your website’s flaws so you can get them fixed and working properly? Great! Read on to learn 50 questions you should ask to evaluate the quality of your website. Click here to read full article Original Article https://ww

Over the past decade SEO has been growing into its position as a critical marketing channel for businesses. You might be new to this environment, or you may have new team members that need to be trained up on search engine optimization. Before you go handing over your gold coins to a training consultant, we suggest you read this article where we have outlined some of the best (and importantly, free) SEO training courses and websites to take your knowledge to the next level in

You can't simply make your site responsive and truly call it mobile-ready, argues contributor Jim Yu. To really adjust to the dramatic rise of mobile search, you need to understand how people are using these devices for finding things.​ Smartphones and tablets have completely disrupted and forever altered what was once a fairly linear buyer’s journey. These days, a consumer might drop into your funnel at any point, from any channel, and it might be after an unknown number of

Danny Sullivan reports, Search Engine Land’s Periodic Table of SEO Success Factors has been updated, with its fourth edition now available. It sees factors related to mobile, direct answers and site speed increase in importance. Factors related to search history have decreased. Factors related to site identity and personal social sharing have been dropped entirely. Below is a further explanation behind the changes, along with a reintroduction to the table, for those who are n

Sam Underwood tells that for the past five to six months the search industry has been buzzing with talk around the biggest change to Google search results for quite some time – the mobile-first index. In the midst of this noise, it is very easy to get lost with what you actually need to know about the update. This post will give you a quick overview of what the update entails, as well as the main things to check for on your site to prevent a loss in traffic. What is the Mobil

Christopher Ratcliff's complete introduction to all the meta tags a webmaster may need when creating or optimising a webpage for SEO. Everything will be covered here, including: Title Tag, Meta Description, Alt-Text for images, Canonical Tag, Noindex, Nofollow, H1 – H6 tags, Robots Meta Tag and the various tags involved in Google News. But first, let’s answer the question… What are meta tags? Meta tags are HTML elements that provide information about a web page for search en

Recent changes made to the Google SERP have taken many by surprise. Google has eliminated the sidebar ads that once appeared to the right of the results. They have also increased the number of ads allowed above the results, now showing up to four ads. This has marketers talking because, with four sponsored results, there are fewer slots available for organic results above the fold. Some queries might not have any organic results appear without the user having to scroll down.

Barry Schwartz reports Google has quietly launched a new maps search results interface. What do you think of it? After testing for a long time, it seems Google has finally launched the new interface for the Google Maps search results. This new interface comes shortly after updating the Web results to show three local results instead of seven local results. The new interface also brings it in touch with the new hotel finder results. Read more on http://searchengineland.com/goo

What better topic to cover on the first day of Q4 than how to get the most from online marketing during the holiday season? At SMX East last week, three panelists each shared their own tips for success, and all shared similar stats that reinforce the importance of being ready early: 25 percent of holiday shoppers started buying in October. 48 percent had completed most shopping by Cyber Monday last year. Read more on http://searchengineland.com/3-experts-share-secrets-ppc-suc

Earlier this year, Google announced that for the first time, it was seeing more search activity on mobile than desktop. The caveat was that this was for 10 countries, including the US. Today, Google has now said this is the case worldwide. Google also says it has indexed 100 billion links within apps. It was last May when Google said that more searches were happening on mobile devices than desktop in the US, Japan and eight other countries that weren’t named. Today, Google’s

Google is giving itself a makeover. The company today announced that it’s making some changes to its iconic logo and overall branding. It’s also making changes to the design of its mobile search results pages. The company says it’s making these changes because the way people interact with its products has changed. The idea is for the new logo and identity family to reflect “this reality and shows you when the Google magic is working for you, even on the tiniest screens.” Read

After experimenting with tweets on Google's desktop results, Google has made this feature live for all English searchers globally. Google has officially announced on Twitter, as well in as anupdated post on the Google blog, that they have expanded displaying Twitter content — Tweets — in the Google desktop search results. Read more on http://searchengineland.com/google-officially-expands-twitter-into-desktop-search-results-228723 Original article by Barry Schwartz, http://sea

Although the relationship between dynamic personalisation and search engines is anything but a happy marriage, it seems to be evolving in the right direction. Do you remember those Christmas mornings as a kid, when you rushed downstairs, dizzy with excitement and nervous in anticipation of what Santa left waiting for you under the tree? You tore through the snowman covered wrapping paper, your fingernails peeling back the final layers to reveal (gasp!) the perfect gift. So pe