Article by Amy Bishop Google Ads has announced updates to the way that queries are matched to keywords. Here's what advertisers need to...

Article by Justin Lugbill What are display ads? How do they work? How can you optimize them? Here's everything you need to know - Justin...

Article by Andrea Atzori The world of search and paid ads has never been busier, writes Andrea Atzori. It’s a hotly contested space where...

Article by Shelley Walsh The top social media sites have seen plenty of movement in the the last few years. Facebook might still be...

Article by Carolyn Lyden Carolyn Lynden reports, Google hopes to help advertisers manage bid strategies and drive performance. Google is...

Article by Barry Schwartz Barry Schwartz reports that Google announced this morning the official launch of auto-applied Google Ads...

Article by Winston Burton Google and Microsoft Bing are the largest search engines that satisfy users' informational needs every day....

Article by Michelle Morgan Here's a walk through of ad targeting options for search, display, and remarketing campaigns and how they can...

Article by Susan Wenograd Modified broad match will be sunset, with phrase match taking over. Here's what this means for advertisers and...

Article by Josh McCoy. A year-end audit is always a good idea. You will gain insight into improvements that need to be made. Here's how...

Article by Corey Morris. Make sure your PPC campaigns are set up for success. Learn the top factors that can hold back paid search...

Article by Jonathan Kagan. Relying on older PPC bid strategies and concepts may do more harm than good. Here are outdated approaches to...

Article by Matt Southern. Google is expanding free shopping ads to more countries starting in mid-October. Google is making shopping ads...

Ginny Marvin reports. The impact will depend on what "significant" means, but advertisers are likely to lose visibility into at least...

Spotting the COVID-19 Impact with SEMrush Data According to Olga Andrienko, the COVID-19 pandemic has undoubtedly had a significant...

Brie E Anderson writes in her article that UTM codes can be extremely beneficial for tracking the success of your campaigns. Learn about...

Dan Taylor states that the hotel niche has been one of the most competitive niches for some time now, with individual hotels and hotel...

Another year is quickly approaching. That means now is the perfect time to review current PPC best practices to start improving your...

Earlier this year, Google announced that for the first time, it was seeing more search activity on mobile than desktop. The caveat was...