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PPC | PAID SEARCH | Oh no, are Google Ads match types going away?

Updated: Dec 12, 2022

Article by Nicole Farley

Nicole Farley reports that some advertisers are seeing a new beta test in their Google Ad accounts, and not everyone is happy about it.

Google’s response. Google Ads Product Liason Ginny Marvin responded that match types were not going away and that the beta was to test workflow simplification.

More help. If you need help using match types, you can read Google’s help documentation here.

Why we care. Any time Google releases a new update or removes a feature, we try to get to the bottom of it by reaching out to Google directly. This helps to prevent rumors and panic from taking over. By taking a step back to look at the whole picture, we can give you the facts straight from the source.

In this case, when we heard speculation that there was a new update regarding match types and the possible shift to broad only, we knew there had to be more to the story. Right now there are no immediate plans to remove match types from your ad accounts. But advertisers who have access to the beta can test the new feature so you can plan and be prepared if it ever does happen.



PPC Consultant London, Google AdWords Consultant London, PPC Specialist London, AdWords Specialist London

Original artcle by Nicole Farley on

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