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- Jun 6, 2022
- 2 min read

SEO | Small Business Marketing 101: Getting Started

Article by Manick Bhan

Manick Bhan helps us to learn how to create a sustainable small business marketing plan that earns new customers and grows your revenue for years to come.

Earning new customers is vital to the growth of any small business, and leveraging marketing strategies is the most effective way to accomplish that goal.

However, small business owners often have to wear multiple hats to keep their business running.

This can result in their marketing strategy falling to the wayside as they focus on the daily operations of running their business.

Thankfully, developing a small business marketing strategy doesn’t require a background or career in marketing.

Plus, it can be both straightforward and affordable.

This guide to small business marketing will break down how to create a sustainable, scalable marketing strategy that helps your small business earn new customers and grow revenue for years to come.

What Is Small Business Marketing?

Small business marketing is the process of getting your products or services in front of the eyes of more potential customers.

It consists of various online and offline strategies, but the end goal is to grow your small business revenue and expand market share.

Challenges Of Marketing Small Businesses

Small businesses face unique challenges with marketing that larger or enterprise brands just don’t have to deal with.

This is particularly true if there is no dedicated marketing expert on your small business’s team.

Lack Of Resources

Small businesses can’t always hire an in-house marketer or devote the time necessary to strategic marketing.

Marketing effectively and on budget requires time, technology, iteration, and close attention to campaign performance.

Smaller Budgets

Most likely, your small business has a strict budget that you allocate for your marketing.

Because digital marketing can be costly, it’s not uncommon for small business owners to blow their budgets.

Or, they may not allocate their digital marketing budget to the most profitable channels.

Competition From Larger Brands

Not only is your small business competing against other local or small businesses, but you’re also likely competing against larger brands that have stronger name recognition and an authoritative digital presence.

Larger brands can easily steal clicks on advertisements because of their brand recognition.

And with organic SEO, Google often prefers to rank websites with more authority and a trusted reputation.