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PPC / SEO | What Is a SERP? Search Engine Results Pages, Explained

Updated: Oct 5, 2022

Article by Kyle Byers

Kyle Byers explains that “SERP” stands for “search engine results page.”

It’s the page you see after you conduct a search on Google. (Or on any other search engine.)

Many SERPs contain paid ads at the top, followed by organic results underneath.

However, the SERP for one keyword can look a lot different from the SERP for another.

And those differences have a huge impact on SEO traffic.

Learn more in our guide below.

What’s on a Google SERP? And How Do SERP Rankings Work?

Search engine results pages can include three types of listings:

Organic search results, which look like this:



PPC Consultant London, Google AdWords Consultant London, PPC Specialist London, AdWords Specialist London

Original artcle by Kyle Byers on

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