Article by Ginny Marvin. A look back at how Google has treated ads in search results, from blue shading to the latest version of today....

They recognized the logic – but many had strong criticisms. Over the weekend, Google surveyed small business owners about their appetite...

What is PPC? How does it work? And, most importantly, how can you make it work for you? This chapter will introduce you to everything you...

Google Ads is an expensive game if you get it wrong, Robin Sherwood reminds us. So, we figure you’re doing what you can to measure the...

Another year is quickly approaching. That means now is the perfect time to review current PPC best practices to start improving your...

In his article Vikas Agrawal asks : "did you know": *PPC visitors are 50 percent more likely to purchase from your site than organic...

In today’s digital world, it is unthinkable for brands to disregard the power of internet marketing. Leveraging digital marketing is...

Starting Tuesday, paid search managers were greeted with Google’s new branding for its ads platform, known as AdWords since its debut in...

Google AdWords introduced parallel tracking earlier this year as a way to improve mobile site speed, and all accounts will be required to...

What’s a good click-through rate in Google AdWords, Elisa Gabbert asks? What about a good cost per click and a good cost per action? Is...

With much of AdWords' help documentation geared towards retailers, it can be confusing for manufacturers to figure out how best to...

As 2017 draws to a close, let’s take a moment to catch our breaths and look back at the whirlwind that was PPC in 2017. There wasn’t a...

The new features are all available in the new AdWords interface.​ Google made a few announcements for AdWords advertisers just in time,...

Google AdWords is a staple platform for the vast majority of digital marketing strategies. However, marketers need to get things right...

Scanning your SEM accounts for ways to improve? Columnist Pauline Jakober believes that the slower summer months are the perfect time to...

The new "interaction" option can be used to adjust bids to get call extensions to show more or less often in mobile search ads, Ginny...

From new products to ads updates to targeting changes, Ginny Marvin shares the latest paid search changes that mattered most. In 2016,...

Columnist Jason Puckett discusses how today's most advanced advertisers are implementing sophisticated ad copy at scale across their...

Ginny Marvin reports, not just for plurals anymore, close variants will extend to include word ordering and function words in inexact...

Ginny Marvin reports, the conversion window will default to one day at the end of March. Google announced Monday that as of March 29,...