Article by Daniel GilbertMar 18, 20192 min#PPC #PaidSearch #HowTo #Guide #Back2Basics - Chapter 1: What is PPC & How Paid Search MarketingWhat is PPC? How does it work? And, most importantly, how can you make it work for you? This chapter will introduce you to everything you...
Article by Dan TaylorFeb 20, 20192 min#LocalSearch #Local #SEO #LocalSEO #Google #GoogleSearch #Hotels #Hotel - Local SEO for Hotels: KeysDan Taylor states that the hotel niche has been one of the most competitive niches for some time now, with individual hotels and hotel...
Article by Robin SherwoodJan 9, 20192 min#Google #GoogleAds #AdWords #PPC #PaidSearch #CR #ConversionRate #Benchmark - They Are Here Again! GGoogle Ads is an expensive game if you get it wrong, Robin Sherwood reminds us. So, we figure you’re doing what you can to measure the...
Article by Julia BrambleDec 4, 20182 min#Social #SocialMedia #SocialMediaOptimisation #Facebook #FB #BusinessPage - 13 Facebook Engagement TJulia Bramble asks: "Do you want more organic visibility in the Facebook news feed? Wondering what types of posts and content are working...