7 Retail & Ecommerce PPC Copy Tactics to Give You the Extra Edge #PPC #PaidSearch #Google
In retail and ecommerce, you have seconds (and that may even be generous) to get a qualified searcher with high purchase intent to bite...
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Article by Matt Southern
Nov 4, 20191 min read
#GoogleAds #AdWords #AdExtensions #LeadFormExtension - Google Ads Officially Announces Rollout of Le
Google confirmed it’s rolling out lead form ad extensions in the coming weeks, a feature that was recently spotted in testing. As we...
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Article by Justin Thomas
Oct 7, 20192 min read
How to Write Facebook Ads That Convert - #SocialMedia #Social #PaidSocial #FacebookAds #FB #Facebook
Want your Facebook ads to move people to action? Looking for a framework to help? In this article, you’ll discover how to develop and...
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Article by Matt Southern
Sep 9, 20191 min read
#Google #GoogleAds #PPC #PaidSearch #AdWords #GoogleAdWords #GoogeSearch #SmartBidding #Seasonality
Google Ads is rolling out seasonality adjustments for smart bidding for search and display campaigns. Smart bidding strategies set bids...
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Article by Navah Hopkins
Aug 7, 20192 min read
10 Tips to Win at Local PPC - #PPC #SEM #GoogleSearch #GoogleAds #GoogleAdWords #AdWords #PaidSearch
Local PPC is near and dear to my heart says Navah Hopkins: helping members of the community profit by contributing to their communities...
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Article by Matt Lawson
Jul 16, 20192 min read
#PPC #Google #GoogleAds #AdWords #SEM #PaidSearch #GoogleSearch #DeliveryMethod #Tips - When to Swit
Article by Matt Lawson. When to switch to standard delivery in Google Ads (hint: you should have switched yesterday) Long thought to be...
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Article by Ginny Marvin
Jun 4, 20193 min read
#Google #GoogleAds #AdWords #Ad #AdCopy #PaidSearch #PPC #GoogleSearch - Updated: A Visual History o
Article by Ginny Marvin. A look back at how Google has treated ads in search results, from blue shading to the latest version of today....
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Article by Greg Sterling
May 6, 20191 min read
#LocalSEO #SEO #GMB #GoogleMyBusiness #MyBusiness #Organic - Local SEOs Sound Off on Prospect of Goo
They recognized the logic – but many had strong criticisms. Over the weekend, Google surveyed small business owners about their appetite...
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Article by Daniel Gilbert
Mar 18, 20192 min read
#PPC #PaidSearch #HowTo #Guide #Back2Basics - Chapter 1: What is PPC & How Paid Search Marketing
What is PPC? How does it work? And, most importantly, how can you make it work for you? This chapter will introduce you to everything you...
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Article by Dan Taylor
Feb 20, 20192 min read
#LocalSearch #Local #SEO #LocalSEO #Google #GoogleSearch #Hotels #Hotel - Local SEO for Hotels: Keys
Dan Taylor states that the hotel niche has been one of the most competitive niches for some time now, with individual hotels and hotel...
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Article by Robin Sherwood
Jan 9, 20192 min read
#Google #GoogleAds #AdWords #PPC #PaidSearch #CR #ConversionRate #Benchmark - They Are Here Again! G
Google Ads is an expensive game if you get it wrong, Robin Sherwood reminds us. So, we figure you’re doing what you can to measure the...
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Article by Julia Bramble
Dec 4, 20182 min read
#Social #SocialMedia #SocialMediaOptimisation #Facebook #FB #BusinessPage - 13 Facebook Engagement T
Julia Bramble asks: "Do you want more organic visibility in the Facebook news feed? Wondering what types of posts and content are working...
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Article by Lisa Raehsler
Nov 1, 20182 min read
#PAIDSEARCH #PPC #CPC #SEM #GOOGLE #GOOGLESEARCH #GOOGLEADS #BESTPRACTICE - 10 Paid Search & PPC
Another year is quickly approaching. That means now is the perfect time to review current PPC best practices to start improving your...
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Article by Matt Southern
Oct 2, 20181 min read
#SEO #SEM #GOOGLE - Google Reportedly Extends the Length of Page Titles in Search Results
Google appears to have extended the length of titles in search results snippets, according to a recent report. RankRanger‘s tracking...
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Article by Vikas Agrawal
Sep 4, 20181 min read
#PAIDSEARCH #PPC #ADWORDS #GOOGEADS #GOOGLE #SEM - 4 Things to Do When Your PPC Campaign Isn't G
In his article Vikas Agrawal asks : "did you know": *PPC visitors are 50 percent more likely to purchase from your site than organic...
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Article by Angel Niñofranco
Aug 17, 20181 min read
#SEO #PAIDSEARCH #PPC #SEM #SOCIALMEDIA #ORGANIC - Which Digital Marketing Channel Has the Highest R
In today’s digital world, it is unthinkable for brands to disregard the power of internet marketing. Leveraging digital marketing is...
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Article by Ginny Marvin
Jul 26, 20181 min read
#GoogleAds #Google #AdWords #PPC #SEM - Google Ads Arrives. So Long, AdWords. Google's New Brand
Starting Tuesday, paid search managers were greeted with Google’s new branding for its ads platform, known as AdWords since its debut in...
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Article by Barry Schwartz
Jul 6, 20182 min read
#SEO #GOOGLE #ALGORITHM #UPDATE - Rumors Of A Google Search Algorithm Update Coming Soon. Who's
The SEO industry is a funny place in that we are constantly tracking Google updates as they are happening but at the same time, we are...
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Article by Matt Southern
May 29, 20181 min read
#GOOGLE #ADWORDS #PARALLEL #TRACKING - Google AdWords Requires All Accounts to Use Parallel Tracking
Google AdWords introduced parallel tracking earlier this year as a way to improve mobile site speed, and all accounts will be required to...
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Article by Elisa Gabbert
Apr 26, 20181 min read
#ADWORDS #BENCHMARK #CTR #CPC #CPA #CR in 2018 - Google AdWords CTR / CPC / CPA / Conversion Rate Be
What’s a good click-through rate in Google AdWords, Elisa Gabbert asks? What about a good cost per click and a good cost per action? Is...
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