Paid search is a pretty awesome channel, but it’s not without its challenges writes Larry Kim. As the chart below illustrates, the cost...

Expanded Text Ads are coming to Google AdWords. Larry Kim asks are you excited? But more importantly, are you ready? Expanded Text Ads...

Google has introduced new tools and features to AdWords to specifically address the consumer shift towards mobile. The changes and...

It was a great pleasure to be a guest speaker and one of the experts at the seminar and training course in Malta on Efficiency &...

Recent data shows branded-search costs have increased since Google's right-hand rail update. See how marketers can identify...

Back in the day, around 2003, somebody asked me a question regarding paid search: “Do you know what the most expensive keyword is on...

In her article, Pauline Jakober asks, been ignoring your PPC account for a while? Or perhaps you’re onboarding a new PPC client that...

In her article, Ginny Marvin says, at more than 15 years old, AdWords is looking like a bit of an old fogey, with an aging facade that...

Larry Kim asks, when you evaluate your Google AdWords performance and conversion rates, what are you comparing against? If you’re like...

Recent changes made to the Google SERP have taken many by surprise. Google has eliminated the sidebar ads that once appeared to the right...

Google recently removed ads from the right-hand side of its desktop search results. Columnist and Googler Matt Lawson weighs in on how it...

Worried about the recent changes to Google’s ad layout on desktop search? Don’t be! Larry Kim comes to you today with a simple message:...

"A long-running test is now rolling out for desktop queries: Google will no longer show ads to the right of its search results, with one...

Since the dawn of mankind – and since the dawn of pay-per-click marketing – we have been inventing new tools to help us survive and...

Our beginner’s guide to Google Analytics teaches you how to set up an account that is linked to your site and recommends a few basic...

Online marketing and Google AdWords - the two go hand in hand. When a prospective customer is looking for a product, service, promotion,...

Want to get your AdWords in shape in 2016? Columnist Frederick Vallaeys discusses some top trends and explains what you need to start...

February 1 is here, and that means Valentine’s Day searches are set to begin surging right up to February 14. New data from Bing provides...

Google may show two lines of structured snippets going forward. Now if you select two predefined “Headers” and define two lists of...

Remarketing provides marketers with another opportunity to target and convert potential customers. Here's how you can effectively execute...