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#SEO #SEM #GOOGLE - Google Reportedly Extends the Length of Page Titles in Search Results
Google appears to have extended the length of titles in search results snippets, according to a recent report. RankRanger‘s tracking...
Article by Matt Southern
Oct 2, 20181 min read
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#PAIDSEARCH #PPC #ADWORDS #GOOGEADS #GOOGLE #SEM - 4 Things to Do When Your PPC Campaign Isn't G
In his article Vikas Agrawal asks : "did you know": *PPC visitors are 50 percent more likely to purchase from your site than organic...
Article by Vikas Agrawal
Sep 4, 20181 min read
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#SEO #PAIDSEARCH #PPC #SEM #SOCIALMEDIA #ORGANIC - Which Digital Marketing Channel Has the Highest R
In today’s digital world, it is unthinkable for brands to disregard the power of internet marketing. Leveraging digital marketing is...
Article by Angel Niñofranco
Aug 17, 20181 min read
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#GoogleAds #Google #AdWords #PPC #SEM - Google Ads Arrives. So Long, AdWords. Google's New Brand
Starting Tuesday, paid search managers were greeted with Google’s new branding for its ads platform, known as AdWords since its debut in...
Article by Ginny Marvin
Jul 26, 20181 min read
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#SEO #GOOGLE #ALGORITHM #UPDATE - Rumors Of A Google Search Algorithm Update Coming Soon. Who's
The SEO industry is a funny place in that we are constantly tracking Google updates as they are happening but at the same time, we are...
Article by Barry Schwartz
Jul 6, 20182 min read
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#GOOGLE #ADWORDS #PARALLEL #TRACKING - Google AdWords Requires All Accounts to Use Parallel Tracking
Google AdWords introduced parallel tracking earlier this year as a way to improve mobile site speed, and all accounts will be required to...
Article by Matt Southern
May 29, 20181 min read
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#ADWORDS #BENCHMARK #CTR #CPC #CPA #CR in 2018 - Google AdWords CTR / CPC / CPA / Conversion Rate Be
What’s a good click-through rate in Google AdWords, Elisa Gabbert asks? What about a good cost per click and a good cost per action? Is...
Article by Elisa Gabbert
Apr 26, 20181 min read
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#SEO #WEBSITE #QUALITY - 50 Questions You Must Ask to Evaluate the Quality of Your Website
How do you evaluate a website, asks Brian Harnish? By asking the right questions. No website is perfect. Every website has flaws. Many...
Article by Brian Harnish
Apr 2, 20181 min read
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SEO: Want to Learn More About SEO? The 2018 Guide to Free SEO Training Courses Online
Over the past decade SEO has been growing into its position as a critical marketing channel for businesses. You might be new to this...
Article by Simon Ensor
Feb 13, 20181 min read
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ADWORDS: Google AdWords Keyword Match Types Explained; Manufacturers Edition
With much of AdWords' help documentation geared towards retailers, it can be confusing for manufacturers to figure out how best to...
Article by Dianna Huff
Jan 16, 20182 min read
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PPC 2017: Epic Review of the Biggest Trends & Updates in Paid Search
As 2017 draws to a close, let’s take a moment to catch our breaths and look back at the whirlwind that was PPC in 2017. There wasn’t a...
Article by Ginny Marvin
Dec 20, 20173 min read
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PPC: Google Rolls Out AdWords Promotion Extensions, Custom Intent Audiences & Ad Variations For
The new features are all available in the new AdWords interface.​ Google made a few announcements for AdWords advertisers just in time,...
Article by Ginny Marvin
Nov 20, 20171 min read
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Google AdWords: The Beginner’s Guide
Google AdWords is a staple platform for the vast majority of digital marketing strategies. However, marketers need to get things right...
Article by Clark Boyd
Oct 23, 20172 min read
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Mobile SEO vs Desktop SEO: Different Results, Different Content Strategies
You can't simply make your site responsive and truly call it mobile-ready, argues contributor Jim Yu. To really adjust to the dramatic...
Article by Jim Yu
Sep 7, 20172 min read
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PPC: Optimise Your AdWords Account with These Hidden Gems
Scanning your SEM accounts for ways to improve? Columnist Pauline Jakober believes that the slower summer months are the perfect time to...
Article by Pauline Jakober
Aug 15, 20171 min read
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PPC: Google Introduces New Call Bid Adjustments in AdWords
The new "interaction" option can be used to adjust bids to get call extensions to show more or less often in mobile search ads, Ginny...
Article by Ginny Marvin
Aug 1, 20171 min read
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PPC: The Biggest Trends & Changes in PPC so Far in 2017
From new products to ads updates to targeting changes, Ginny Marvin shares the latest paid search changes that mattered most. In 2016,...
Article by Ginny Marvin
Jul 3, 20174 min read
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PPC: 5 Successful B2B AdWords Best Practices For Any Company
For B2B businesses in competitive markets, AdWords can be difficult to manage effectively. Columnist Todd Saunders provides some tips...
Article by Todd Saunders
Jun 27, 20171 min read
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SEO: The Periodic Table of SEO Success Factors: 2017 Edition
Danny Sullivan reports, Search Engine Land’s Periodic Table of SEO Success Factors has been updated, with its fourth edition now...
Article by Danny Sullivan
Jun 14, 20172 min read
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The Anatomy of AdCopy Relevance: The New Google Standard
Columnist Jason Puckett discusses how today's most advanced advertisers are implementing sophisticated ad copy at scale across their...
Article by Jason Puckett
May 22, 20172 min read
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