#SEO #WEBSITE #QUALITY - 50 Questions You Must Ask to Evaluate the Quality of Your Website
How do you evaluate a website, asks Brian Harnish? By asking the right questions. No website is perfect. Every website has flaws. Many...
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Article by Simon Ensor
Feb 13, 20181 min read
SEO: Want to Learn More About SEO? The 2018 Guide to Free SEO Training Courses Online
Over the past decade SEO has been growing into its position as a critical marketing channel for businesses. You might be new to this...
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Article by Dianna Huff
Jan 16, 20182 min read
ADWORDS: Google AdWords Keyword Match Types Explained; Manufacturers Edition
With much of AdWords' help documentation geared towards retailers, it can be confusing for manufacturers to figure out how best to...
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Article by Ginny Marvin
Dec 20, 20173 min read
PPC 2017: Epic Review of the Biggest Trends & Updates in Paid Search
As 2017 draws to a close, let’s take a moment to catch our breaths and look back at the whirlwind that was PPC in 2017. There wasn’t a...
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Article by Ginny Marvin
Nov 20, 20171 min read
PPC: Google Rolls Out AdWords Promotion Extensions, Custom Intent Audiences & Ad Variations For
The new features are all available in the new AdWords interface. Google made a few announcements for AdWords advertisers just in time,...
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Article by Clark Boyd
Oct 23, 20172 min read
Google AdWords: The Beginner’s Guide
Google AdWords is a staple platform for the vast majority of digital marketing strategies. However, marketers need to get things right...
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Article by Jim Yu
Sep 7, 20172 min read
Mobile SEO vs Desktop SEO: Different Results, Different Content Strategies
You can't simply make your site responsive and truly call it mobile-ready, argues contributor Jim Yu. To really adjust to the dramatic...
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Article by Pauline Jakober
Aug 15, 20171 min read
PPC: Optimise Your AdWords Account with These Hidden Gems
Scanning your SEM accounts for ways to improve? Columnist Pauline Jakober believes that the slower summer months are the perfect time to...
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Article by Ginny Marvin
Aug 1, 20171 min read
PPC: Google Introduces New Call Bid Adjustments in AdWords
The new "interaction" option can be used to adjust bids to get call extensions to show more or less often in mobile search ads, Ginny...
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Article by Ginny Marvin
Jul 3, 20174 min read
PPC: The Biggest Trends & Changes in PPC so Far in 2017
From new products to ads updates to targeting changes, Ginny Marvin shares the latest paid search changes that mattered most. In 2016,...
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Article by Todd Saunders
Jun 27, 20171 min read
PPC: 5 Successful B2B AdWords Best Practices For Any Company
For B2B businesses in competitive markets, AdWords can be difficult to manage effectively. Columnist Todd Saunders provides some tips...
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Article by Danny Sullivan
Jun 14, 20172 min read
SEO: The Periodic Table of SEO Success Factors: 2017 Edition
Danny Sullivan reports, Search Engine Land’s Periodic Table of SEO Success Factors has been updated, with its fourth edition now...
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Article by Jason Puckett
May 22, 20172 min read
The Anatomy of AdCopy Relevance: The New Google Standard
Columnist Jason Puckett discusses how today's most advanced advertisers are implementing sophisticated ad copy at scale across their...
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Article by Sam Underwood
May 9, 20172 min read
Mobile-First Indexing: Everything We Know, And How it Could Affect You
Sam Underwood tells that for the past five to six months the search industry has been buzzing with talk around the biggest change to...
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Article by Michelle Krasniak
Apr 18, 20172 min read
Snapchat Advertising: Is It Working? New Research
Michelle Krasniak asks, thinking of advertising on Snapchat? Wondering if others are finding Snapchat ads effective?In this article,...
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Article by Ginny Marvin
Mar 19, 20172 min read
Farewell ‘Pure’ Exact Match, AdWords Will Soon Require All Campaigns to Use Close Variants
Ginny Marvin reports, not just for plurals anymore, close variants will extend to include word ordering and function words in inexact...
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Article by Ginny Marvin
Mar 7, 20171 min read
Google is Shrinking AdWords’ View-Through Conversion Window Default
Ginny Marvin reports, the conversion window will default to one day at the end of March. Google announced Monday that as of March 29,...
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Article by Ginny Marvin
Mar 1, 20171 min read
EXTRA, EXTRA: AdWords Price Extensions Now Live on All Devices
Ginny Marvin reports, Google will show prices for types of products and services in text ad extensions on desktop as well as mobile....
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Article by Jim Yu
Feb 21, 20172 min read
Hyperlocal Marketing Will Soar in 2017: 5 Tips to Stay on Top
As mobile continues to grow, consumers are conducting more searches with hyperlocal intent -- and Google is refining its results in...
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Article by Ginny Marvin
Feb 4, 20171 min read
Google AdWords IF Functions Roll Out For Expanded Text Ad (ETA) Customisation - Yaaas, God!
IF functions arrive to let advertisers customize ads based on device and retargeting list membership, Ginny Marvin reports. First, a...
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Google AdWords Hero - To The Rescue!
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