Article by Pauline JakoberAug 15, 20171 minPPC: Optimise Your AdWords Account with These Hidden GemsScanning your SEM accounts for ways to improve? Columnist Pauline Jakober believes that the slower summer months are the perfect time to...
Article by Ginny MarvinAug 1, 20171 minPPC: Google Introduces New Call Bid Adjustments in AdWordsThe new "interaction" option can be used to adjust bids to get call extensions to show more or less often in mobile search ads, Ginny...
Article by Ginny MarvinJul 3, 20174 minPPC: The Biggest Trends & Changes in PPC so Far in 2017From new products to ads updates to targeting changes, Ginny Marvin shares the latest paid search changes that mattered most. In 2016,...
Article by Todd SaundersJun 27, 20171 minPPC: 5 Successful B2B AdWords Best Practices For Any CompanyFor B2B businesses in competitive markets, AdWords can be difficult to manage effectively. Columnist Todd Saunders provides some tips...