Article by Adam Proehl
Adam Proehl reminds us that paid search accounts can go sideways without regular monitoring. Here's a simplified PPC checklist for successful campaign management.
Despite the hype surrounding automation and machine learning, managing a PPC account requires human hands on the wheel.
If anything, all these capabilities make it more complex. So set and forget, but at your own peril.
No one truly understands this more than PPC pros who manage a diverse set of accounts – large and small – in B2B, ecommerce and serveral other industries.
Several of those pros were kind enough to offer their insights to be compiled into the following simplified PPC checklist for daily, weekly and monthly account reviews.
Daily account review
New campaign elements
Budget pacing
Any flags, disapprovals or other notifications
Weekly account review
Recommendations
Budget pacing
Conversions
Search terms report
Abnormal performance spikes (up or down)
Display placements
Keywords / search terms
Device performance
CPC at an ad group level, adjust based on performance trends
Country performance (traffic spikes or performance variations)
Monthly account review
In-depth performance review and analysis
Client KPI metrics
Key trends
Auction insights report
Keyword research
Quality score audit
Ad copy audit
General deep data analysis
Let’s dig deeper into each item below.
DAILY ACCOUNT REVIEW
.....
...
Read more here Click here to learn more
Original Article https://searchengineland.com/ppc-management-checklist-daily-weekly-monthly-reviews-393344
Original artcle by Adam Proehl on https://searchengineland.com/
#digitalmarketing #marketing #socialmediamarketing #socialmedia #onlinemarketing #contentmarketing #marketingdigital #google #searchengineoptimization #instagram #advertising #ecommerce #marketingstrategy #smm #sem #digitalmarketingagency
#emailmarketing #graphicdesign #smallbusiness #startup #seotips #smo #internetmarketing #digitalmarketingtips #marketingagency #facebook #webdeveloper #content #webdesigner #seoservices #marketingonline #digitalagency #searchenginemarketing #digitalmarketing
#Google #GoogleAds #AdWords #GoogleAdWords #PPC #PaidSearch #PPCconsultant #googlesearch #ppcemanagement #ppcservices #ppcmanagement #googleadsmanagement #digitalmarketing #digitaladvertising #adwordsconsultant #googleadsconsultant #igmarketing #socialmediaads #socialmediamarketing #socialmediaadvertising #socialmarketing #socialmediamarketingagency #socialmediamanagement #socialmediatips #socialmediastrategy #socialmediamarketingtips #googleads #adwords #googleadwords
Comentários