Thinking of diving into Facebook ads? Wondering what the common pitfalls are? In this article, you’ll discover three important...

I think we can all agree that it’s been a crazy couple of weeks, courtesy of COVID-19. Every day, we face a new reality, adjusting the...

There are 4 key differences between the Google and Bing Ads so use this pre- and post-import checklist to make sure everything works...

In retail and ecommerce, you have seconds (and that may even be generous) to get a qualified searcher with high purchase intent to bite...

Google confirmed it’s rolling out lead form ad extensions in the coming weeks, a feature that was recently spotted in testing. As we...

Google Ads is rolling out seasonality adjustments for smart bidding for search and display campaigns. Smart bidding strategies set bids...

Local PPC is near and dear to my heart says Navah Hopkins: helping members of the community profit by contributing to their communities...

Article by Matt Lawson. When to switch to standard delivery in Google Ads (hint: you should have switched yesterday)​ Long thought to be...

Article by Ginny Marvin. A look back at how Google has treated ads in search results, from blue shading to the latest version of today....

They recognized the logic – but many had strong criticisms. Over the weekend, Google surveyed small business owners about their appetite...

What is PPC? How does it work? And, most importantly, how can you make it work for you? This chapter will introduce you to everything you...

Google Ads is an expensive game if you get it wrong, Robin Sherwood reminds us. So, we figure you’re doing what you can to measure the...

In his article Vikas Agrawal asks : "did you know": *PPC visitors are 50 percent more likely to purchase from your site than organic...

In today’s digital world, it is unthinkable for brands to disregard the power of internet marketing. Leveraging digital marketing is...

Starting Tuesday, paid search managers were greeted with Google’s new branding for its ads platform, known as AdWords since its debut in...

Google AdWords introduced parallel tracking earlier this year as a way to improve mobile site speed, and all accounts will be required to...

What’s a good click-through rate in Google AdWords, Elisa Gabbert asks? What about a good cost per click and a good cost per action? Is...

With much of AdWords' help documentation geared towards retailers, it can be confusing for manufacturers to figure out how best to...

As 2017 draws to a close, let’s take a moment to catch our breaths and look back at the whirlwind that was PPC in 2017. There wasn’t a...

The new features are all available in the new AdWords interface.​ Google made a few announcements for AdWords advertisers just in time,...