10 Tips to Win at Local PPC - #PPC #SEM #GoogleSearch #GoogleAds #GoogleAdWords #AdWords #PaidSearch
Local PPC is near and dear to my heart says Navah Hopkins: helping members of the community profit by contributing to their communities...
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Article by Matt Lawson
Jul 16, 20192 min read
#PPC #Google #GoogleAds #AdWords #SEM #PaidSearch #GoogleSearch #DeliveryMethod #Tips - When to Swit
Article by Matt Lawson. When to switch to standard delivery in Google Ads (hint: you should have switched yesterday) Long thought to be...
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Article by Ginny Marvin
Jun 4, 20193 min read
#Google #GoogleAds #AdWords #Ad #AdCopy #PaidSearch #PPC #GoogleSearch - Updated: A Visual History o
Article by Ginny Marvin. A look back at how Google has treated ads in search results, from blue shading to the latest version of today....
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Article by Greg Sterling
May 6, 20191 min read
#LocalSEO #SEO #GMB #GoogleMyBusiness #MyBusiness #Organic - Local SEOs Sound Off on Prospect of Goo
They recognized the logic – but many had strong criticisms. Over the weekend, Google surveyed small business owners about their appetite...
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Article by Daniel Gilbert
Mar 18, 20192 min read
#PPC #PaidSearch #HowTo #Guide #Back2Basics - Chapter 1: What is PPC & How Paid Search Marketing
What is PPC? How does it work? And, most importantly, how can you make it work for you? This chapter will introduce you to everything you...
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Article by Robin Sherwood
Jan 9, 20192 min read
#Google #GoogleAds #AdWords #PPC #PaidSearch #CR #ConversionRate #Benchmark - They Are Here Again! G
Google Ads is an expensive game if you get it wrong, Robin Sherwood reminds us. So, we figure you’re doing what you can to measure the...
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Article by Vikas Agrawal
Sep 4, 20181 min read
#PAIDSEARCH #PPC #ADWORDS #GOOGEADS #GOOGLE #SEM - 4 Things to Do When Your PPC Campaign Isn't G
In his article Vikas Agrawal asks : "did you know": *PPC visitors are 50 percent more likely to purchase from your site than organic...
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Article by Angel Niñofranco
Aug 17, 20181 min read
#SEO #PAIDSEARCH #PPC #SEM #SOCIALMEDIA #ORGANIC - Which Digital Marketing Channel Has the Highest R
In today’s digital world, it is unthinkable for brands to disregard the power of internet marketing. Leveraging digital marketing is...
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Article by Ginny Marvin
Jul 26, 20181 min read
#GoogleAds #Google #AdWords #PPC #SEM - Google Ads Arrives. So Long, AdWords. Google's New Brand
Starting Tuesday, paid search managers were greeted with Google’s new branding for its ads platform, known as AdWords since its debut in...
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Article by Matt Southern
May 29, 20181 min read
#GOOGLE #ADWORDS #PARALLEL #TRACKING - Google AdWords Requires All Accounts to Use Parallel Tracking
Google AdWords introduced parallel tracking earlier this year as a way to improve mobile site speed, and all accounts will be required to...
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Article by Elisa Gabbert
Apr 26, 20181 min read
#ADWORDS #BENCHMARK #CTR #CPC #CPA #CR in 2018 - Google AdWords CTR / CPC / CPA / Conversion Rate Be
What’s a good click-through rate in Google AdWords, Elisa Gabbert asks? What about a good cost per click and a good cost per action? Is...
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Article by Dianna Huff
Jan 16, 20182 min read
ADWORDS: Google AdWords Keyword Match Types Explained; Manufacturers Edition
With much of AdWords' help documentation geared towards retailers, it can be confusing for manufacturers to figure out how best to...
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Article by Ginny Marvin
Dec 20, 20173 min read
PPC 2017: Epic Review of the Biggest Trends & Updates in Paid Search
As 2017 draws to a close, let’s take a moment to catch our breaths and look back at the whirlwind that was PPC in 2017. There wasn’t a...
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Article by Ginny Marvin
Nov 20, 20171 min read
PPC: Google Rolls Out AdWords Promotion Extensions, Custom Intent Audiences & Ad Variations For
The new features are all available in the new AdWords interface. Google made a few announcements for AdWords advertisers just in time,...
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Article by Clark Boyd
Oct 23, 20172 min read
Google AdWords: The Beginner’s Guide
Google AdWords is a staple platform for the vast majority of digital marketing strategies. However, marketers need to get things right...
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Article by Pauline Jakober
Aug 15, 20171 min read
PPC: Optimise Your AdWords Account with These Hidden Gems
Scanning your SEM accounts for ways to improve? Columnist Pauline Jakober believes that the slower summer months are the perfect time to...
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Article by Ginny Marvin
Aug 1, 20171 min read
PPC: Google Introduces New Call Bid Adjustments in AdWords
The new "interaction" option can be used to adjust bids to get call extensions to show more or less often in mobile search ads, Ginny...
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Article by Ginny Marvin
Jul 3, 20174 min read
PPC: The Biggest Trends & Changes in PPC so Far in 2017
From new products to ads updates to targeting changes, Ginny Marvin shares the latest paid search changes that mattered most. In 2016,...
29 views0 comments
Article by Jason Puckett
May 22, 20172 min read
The Anatomy of AdCopy Relevance: The New Google Standard
Columnist Jason Puckett discusses how today's most advanced advertisers are implementing sophisticated ad copy at scale across their...
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Article by Ginny Marvin
Mar 19, 20172 min read
Farewell ‘Pure’ Exact Match, AdWords Will Soon Require All Campaigns to Use Close Variants
Ginny Marvin reports, not just for plurals anymore, close variants will extend to include word ordering and function words in inexact...
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