Google AdWords introduced parallel tracking earlier this year as a way to improve mobile site speed, and all accounts will be required to...

What’s a good click-through rate in Google AdWords, Elisa Gabbert asks? What about a good cost per click and a good cost per action? Is...

With much of AdWords' help documentation geared towards retailers, it can be confusing for manufacturers to figure out how best to...

As 2017 draws to a close, let’s take a moment to catch our breaths and look back at the whirlwind that was PPC in 2017. There wasn’t a...

The new features are all available in the new AdWords interface.​ Google made a few announcements for AdWords advertisers just in time,...

Google AdWords is a staple platform for the vast majority of digital marketing strategies. However, marketers need to get things right...

Scanning your SEM accounts for ways to improve? Columnist Pauline Jakober believes that the slower summer months are the perfect time to...

The new "interaction" option can be used to adjust bids to get call extensions to show more or less often in mobile search ads, Ginny...

From new products to ads updates to targeting changes, Ginny Marvin shares the latest paid search changes that mattered most. In 2016,...

Columnist Jason Puckett discusses how today's most advanced advertisers are implementing sophisticated ad copy at scale across their...

Ginny Marvin reports, not just for plurals anymore, close variants will extend to include word ordering and function words in inexact...

Ginny Marvin reports, the conversion window will default to one day at the end of March. Google announced Monday that as of March 29,...

Ginny Marvin reports, Google will show prices for types of products and services in text ad extensions on desktop as well as mobile....

You've done your research and created buyer personas, so now what? Columnist Jacob Baadsgaard explains how to apply financial value to...

Columnist Jacob Baadsgaard makes the case that proper conversion tracking in your AdWords accounts can provide better and more helpful...

With the new mobile ad extension, users will be able to connect with advertisers via SMS. According to Ginny Marvin, Google’s test to...

**Update: some of the new features have been already rolled out in the UK with a few more to come** Standard text ads will no longer be...

The new text ad extension shows pricing information about products and services and takes up significant real estate on mobile says Ginny...

In her article Alexandra Gavril says, Google’s local three-pack of organic listings may soon also include ads. More specifically, one of...

Paid search is a pretty awesome channel, but it’s not without its challenges writes Larry Kim. As the chart below illustrates, the cost...