Article by Ginny MarvinJul 26, 20181 min#GoogleAds #Google #AdWords #PPC #SEM - Google Ads Arrives. So Long, AdWords. Google's New BrandStarting Tuesday, paid search managers were greeted with Google’s new branding for its ads platform, known as AdWords since its debut in...
Article by Matt SouthernMay 29, 20181 min#GOOGLE #ADWORDS #PARALLEL #TRACKING - Google AdWords Requires All Accounts to Use Parallel TrackingGoogle AdWords introduced parallel tracking earlier this year as a way to improve mobile site speed, and all accounts will be required to...
Article by Elisa GabbertApr 26, 20181 min#ADWORDS #BENCHMARK #CTR #CPC #CPA #CR in 2018 - Google AdWords CTR / CPC / CPA / Conversion Rate BeWhat’s a good click-through rate in Google AdWords, Elisa Gabbert asks? What about a good cost per click and a good cost per action? Is...
Article by Dianna HuffJan 16, 20182 minADWORDS: Google AdWords Keyword Match Types Explained; Manufacturers EditionWith much of AdWords' help documentation geared towards retailers, it can be confusing for manufacturers to figure out how best to...