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Article by Ginny Marvin
Jul 26, 20181 min read
#GoogleAds #Google #AdWords #PPC #SEM - Google Ads Arrives. So Long, AdWords. Google's New Brand
Starting Tuesday, paid search managers were greeted with Google’s new branding for its ads platform, known as AdWords since its debut in...
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Article by Dianna Huff
Jan 16, 20182 min read
ADWORDS: Google AdWords Keyword Match Types Explained; Manufacturers Edition
With much of AdWords' help documentation geared towards retailers, it can be confusing for manufacturers to figure out how best to...
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Article by Ginny Marvin
Dec 20, 20173 min read
PPC 2017: Epic Review of the Biggest Trends & Updates in Paid Search
As 2017 draws to a close, let’s take a moment to catch our breaths and look back at the whirlwind that was PPC in 2017. There wasn’t a...
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Article by Ginny Marvin
Nov 20, 20171 min read
PPC: Google Rolls Out AdWords Promotion Extensions, Custom Intent Audiences & Ad Variations For
The new features are all available in the new AdWords interface.​ Google made a few announcements for AdWords advertisers just in time,...
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Article by Clark Boyd
Oct 23, 20172 min read
Google AdWords: The Beginner’s Guide
Google AdWords is a staple platform for the vast majority of digital marketing strategies. However, marketers need to get things right...
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Article by Pauline Jakober
Aug 15, 20171 min read
PPC: Optimise Your AdWords Account with These Hidden Gems
Scanning your SEM accounts for ways to improve? Columnist Pauline Jakober believes that the slower summer months are the perfect time to...
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Article by Ginny Marvin
Aug 1, 20171 min read
PPC: Google Introduces New Call Bid Adjustments in AdWords
The new "interaction" option can be used to adjust bids to get call extensions to show more or less often in mobile search ads, Ginny...
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Article by Ginny Marvin
Jul 3, 20174 min read
PPC: The Biggest Trends & Changes in PPC so Far in 2017
From new products to ads updates to targeting changes, Ginny Marvin shares the latest paid search changes that mattered most. In 2016,...
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Article by Danny Sullivan
Jun 14, 20172 min read
SEO: The Periodic Table of SEO Success Factors: 2017 Edition
Danny Sullivan reports, Search Engine Land’s Periodic Table of SEO Success Factors has been updated, with its fourth edition now...
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Article by Jason Puckett
May 22, 20172 min read
The Anatomy of AdCopy Relevance: The New Google Standard
Columnist Jason Puckett discusses how today's most advanced advertisers are implementing sophisticated ad copy at scale across their...
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Article by Ginny Marvin
Mar 19, 20172 min read
Farewell ‘Pure’ Exact Match, AdWords Will Soon Require All Campaigns to Use Close Variants
Ginny Marvin reports, not just for plurals anymore, close variants will extend to include word ordering and function words in inexact...
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Article by Ginny Marvin
Mar 7, 20171 min read
Google is Shrinking AdWords’ View-Through Conversion Window Default
Ginny Marvin reports, the conversion window will default to one day at the end of March. Google announced Monday that as of March 29,...
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Article by Ginny Marvin
Mar 1, 20171 min read
EXTRA, EXTRA: AdWords Price Extensions Now Live on All Devices
Ginny Marvin reports, Google will show prices for types of products and services in text ad extensions on desktop as well as mobile....
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Article by Jim Yu
Feb 21, 20172 min read
Hyperlocal Marketing Will Soar in 2017: 5 Tips to Stay on Top
As mobile continues to grow, consumers are conducting more searches with hyperlocal intent -- and Google is refining its results in...
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Article by Ginny Marvin
Feb 4, 20171 min read
Google AdWords IF Functions Roll Out For Expanded Text Ad (ETA) Customisation - Yaaas, God!
IF functions arrive to let advertisers customize ads based on device and retargeting list membership, Ginny Marvin reports. First, a...
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Article by Ginny Marvin
Jan 14, 20171 min read
AdWords Managed Accounts (MCC) Can Finally Share Account Negative Keyword Lists Across Accounts - Go
Create a single list of negative keywords that can be applied to campaigns within an MCC.​ According Ginny Marvin's report, Google has...
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Article by Jacob Baadsgaard
Dec 13, 20162 min read
How to Use Your Buyer Personas to Build Your 2017 Search Marketing Budget
You've done your research and created buyer personas, so now what? Columnist Jacob Baadsgaard explains how to apply financial value to...
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Article by Jacob Baadsgaard
Nov 10, 20161 min read
Want to Boost Your Conversion Rate by 45% Today, no, Really?! #CRO #conversiontracking
Columnist Jacob Baadsgaard makes the case that proper conversion tracking in your AdWords accounts can provide better and more helpful...
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Article by Ginny Marvin
Oct 19, 20162 min read
Google AdWords to Launch Brand New & Sparkling Click-To-Message Ads. Oh my God, Yaaas!
With the new mobile ad extension, users will be able to connect with advertisers via SMS. According to Ginny Marvin, Google’s test to...
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Article by Ginny Marvin
Jul 26, 20162 min read
They're Here! Google AdWords Expanded Text Ads are Live, Along With Device Bidding & Respons
**Update: some of the new features have been already rolled out in the UK with a few more to come** Standard text ads will no longer be...
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Google AdWords Hero - To The Rescue!
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