Article by Jason PuckettMay 22, 20172 minThe Anatomy of AdCopy Relevance: The New Google StandardColumnist Jason Puckett discusses how today's most advanced advertisers are implementing sophisticated ad copy at scale across their...
Article by Ginny MarvinMar 19, 20172 minFarewell ‘Pure’ Exact Match, AdWords Will Soon Require All Campaigns to Use Close VariantsGinny Marvin reports, not just for plurals anymore, close variants will extend to include word ordering and function words in inexact...
Article by Ginny MarvinMar 7, 20171 minGoogle is Shrinking AdWords’ View-Through Conversion Window DefaultGinny Marvin reports, the conversion window will default to one day at the end of March. Google announced Monday that as of March 29,...
Article by Ginny MarvinMar 1, 20171 minEXTRA, EXTRA: AdWords Price Extensions Now Live on All DevicesGinny Marvin reports, Google will show prices for types of products and services in text ad extensions on desktop as well as mobile....