What is PPC? How does it work? And, most importantly, how can you make it work for you? This chapter will introduce you to everything you...

Dan Taylor states that the hotel niche has been one of the most competitive niches for some time now, with individual hotels and hotel...

Google Ads is an expensive game if you get it wrong, Robin Sherwood reminds us. So, we figure you’re doing what you can to measure the...

Julia Bramble asks: "Do you want more organic visibility in the Facebook news feed? Wondering what types of posts and content are working...

Another year is quickly approaching. That means now is the perfect time to review current PPC best practices to start improving your...

Google appears to have extended the length of titles in search results snippets, according to a recent report. RankRanger‘s tracking...

In his article Vikas Agrawal asks : "did you know": *PPC visitors are 50 percent more likely to purchase from your site than organic...

In today’s digital world, it is unthinkable for brands to disregard the power of internet marketing. Leveraging digital marketing is...

Starting Tuesday, paid search managers were greeted with Google’s new branding for its ads platform, known as AdWords since its debut in...

The SEO industry is a funny place in that we are constantly tracking Google updates as they are happening but at the same time, we are...

Google AdWords introduced parallel tracking earlier this year as a way to improve mobile site speed, and all accounts will be required to...

What’s a good click-through rate in Google AdWords, Elisa Gabbert asks? What about a good cost per click and a good cost per action? Is...

How do you evaluate a website, asks Brian Harnish? By asking the right questions. No website is perfect. Every website has flaws. Many...

Over the past decade SEO has been growing into its position as a critical marketing channel for businesses. You might be new to this...

With much of AdWords' help documentation geared towards retailers, it can be confusing for manufacturers to figure out how best to...

As 2017 draws to a close, let’s take a moment to catch our breaths and look back at the whirlwind that was PPC in 2017. There wasn’t a...

The new features are all available in the new AdWords interface.​ Google made a few announcements for AdWords advertisers just in time,...

Google AdWords is a staple platform for the vast majority of digital marketing strategies. However, marketers need to get things right...

You can't simply make your site responsive and truly call it mobile-ready, argues contributor Jim Yu. To really adjust to the dramatic...

Scanning your SEM accounts for ways to improve? Columnist Pauline Jakober believes that the slower summer months are the perfect time to...