In his article Vikas Agrawal asks : "did you know": *PPC visitors are 50 percent more likely to purchase from your site than organic...

In today’s digital world, it is unthinkable for brands to disregard the power of internet marketing. Leveraging digital marketing is...

Starting Tuesday, paid search managers were greeted with Google’s new branding for its ads platform, known as AdWords since its debut in...

The SEO industry is a funny place in that we are constantly tracking Google updates as they are happening but at the same time, we are...

Google AdWords introduced parallel tracking earlier this year as a way to improve mobile site speed, and all accounts will be required to...

What’s a good click-through rate in Google AdWords, Elisa Gabbert asks? What about a good cost per click and a good cost per action? Is...

How do you evaluate a website, asks Brian Harnish? By asking the right questions. No website is perfect. Every website has flaws. Many...

Over the past decade SEO has been growing into its position as a critical marketing channel for businesses. You might be new to this...

With much of AdWords' help documentation geared towards retailers, it can be confusing for manufacturers to figure out how best to...

As 2017 draws to a close, let’s take a moment to catch our breaths and look back at the whirlwind that was PPC in 2017. There wasn’t a...

The new features are all available in the new AdWords interface.​ Google made a few announcements for AdWords advertisers just in time,...

Google AdWords is a staple platform for the vast majority of digital marketing strategies. However, marketers need to get things right...

You can't simply make your site responsive and truly call it mobile-ready, argues contributor Jim Yu. To really adjust to the dramatic...

Scanning your SEM accounts for ways to improve? Columnist Pauline Jakober believes that the slower summer months are the perfect time to...

The new "interaction" option can be used to adjust bids to get call extensions to show more or less often in mobile search ads, Ginny...

From new products to ads updates to targeting changes, Ginny Marvin shares the latest paid search changes that mattered most. In 2016,...

For B2B businesses in competitive markets, AdWords can be difficult to manage effectively. Columnist Todd Saunders provides some tips...

Danny Sullivan reports, Search Engine Land’s Periodic Table of SEO Success Factors has been updated, with its fourth edition now...

Columnist Jason Puckett discusses how today's most advanced advertisers are implementing sophisticated ad copy at scale across their...

Sam Underwood tells that for the past five to six months the search industry has been buzzing with talk around the biggest change to...