googleadwordshero
SOCIAL | The Top 10 Social Media Sites & Platforms 2021
Article by Shelley Walsh The top social media sites have seen plenty of movement in the the last few years. Facebook might still be...
top of page
PPC Consultant
Contact me
PPC Consultant London GOOGLE ADS | ADWORDS | PPC | PAID SEARCH | PAY-PER-CLICK | PAID SOCIAL | SOCIAL MEDIA | GRAPHIC DESIGN | LOGO DESIGN
Search
googleadwordshero
Jun 2, 20212 min read
PPC | New Smart Bidding features in Google Ads
Article by Carolyn Lyden Carolyn Lynden reports, Google hopes to help advertisers manage bid strategies and drive performance. Google is...
3 views0 comments
googleadwordshero
May 6, 20212 min read
SEM | PPC | Google Ads Rolling Out Auto-Applied Recommendations
Article by Barry Schwartz Barry Schwartz reports that Google announced this morning the official launch of auto-applied Google Ads...
4 views0 comments
googleadwordshero
Apr 6, 20212 min read
Google vs. Microsoft Bing: How the Search Giants Stack Up
Article by Winston Burton Google and Microsoft Bing are the largest search engines that satisfy users' informational needs every day....
1 view0 comments
googleadwordshero
Mar 8, 20212 min read
PAID SEARCH | A Complete Guide to PPC Ad Targeting Options
Article by Michelle Morgan Here's a walk through of ad targeting options for search, display, and remarketing campaigns and how they can...
3 views0 comments
googleadwordshero
Feb 8, 20212 min read
PPC | Breaking: Google Ads to Phase Out Modified Broad Match
Article by Susan Wenograd Modified broad match will be sunset, with phrase match taking over. Here's what this means for advertisers and...
6 views0 comments
googleadwordshero
Jan 4, 20212 min read
PPC | Search Marketing Year-End Audit Tips
Article by Josh McCoy. A year-end audit is always a good idea. You will gain insight into improvements that need to be made. Here's how...
5 views0 comments
googleadwordshero
Dec 2, 20202 min read
PPC | 9 PPC Mistakes That Impact Success
Article by Corey Morris. Make sure your PPC campaigns are set up for success. Learn the top factors that can hold back paid search...
3 views0 comments
googleadwordshero
Nov 5, 20203 min read
PPC | Your Old Paid Search Strategies Are Becoming Extinct: Try These Instead
Article by Jonathan Kagan. Relying on older PPC bid strategies and concepts may do more harm than good. Here are outdated approaches to...
6 views0 comments
googleadwordshero
Oct 7, 20202 min read
SHOPPING | Google Makes Shopping Ads Free Worldwide
Article by Matt Southern. Google is expanding free shopping ads to more countries starting in mid-October. Google is making shopping ads...
3 views0 comments
googleadwordshero
Sep 3, 20203 min read
PPC | Google Ads to Limit Search Terms Reporting, Citing Privacy.
Ginny Marvin reports. The impact will depend on what "significant" means, but advertisers are likely to lose visibility into at least...
6 views0 comments
googleadwordshero
Aug 3, 20202 min read
2020 Digital Marketing Trends in Ecommerce
Spotting the COVID-19 Impact with SEMrush Data According to Olga Andrienko, the COVID-19 pandemic has undoubtedly had a significant...
4 views0 comments
googleadwordshero
Jul 6, 20202 min read
BREAKING: Google Shopping Ads Are FREE to Display in Main Search Results
Following the significant move of bringing free product listings to Google’s Shopping tab results in April, Google is starting to extend...
2 views0 comments
googleadwordshero
Jun 11, 20202 min read
How Do Instagram Story Ads Work? Here’s Everything You Need To Know
How do Instagram story ads work, wanders the author of this article Kellis Landrum? The world of marketing has evolved considerably in...
9 views0 comments
googleadwordshero
Jun 4, 20202 min read
UTM Codes Explained: A Complete Guide for Tracking Your URLs & Traffic
Brie E Anderson writes in her article that UTM codes can be extremely beneficial for tracking the success of your campaigns. Learn about...
4 views0 comments
googleadwordshero
May 7, 20202 min read
Beginner’s Guide to Successful Facebook Ads
Thinking of diving into Facebook ads? Wondering what the common pitfalls are? In this article, you’ll discover three important...
3 views0 comments
googleadwordshero
Apr 6, 20201 min read
12 Ways to Adapt Your Marketing in Times of Forced Isolation
I think we can all agree that it’s been a crazy couple of weeks, courtesy of COVID-19. Every day, we face a new reality, adjusting the...
4 views0 comments
googleadwordshero
Mar 9, 20202 min read
Doing a Google Import Into Bing Ads? Here’s What You Need to Know
There are 4 key differences between the Google and Bing Ads so use this pre- and post-import checklist to make sure everything works...
3 views0 comments
googleadwordshero
Feb 6, 20202 min read
Meta Descriptions and Branding Have the Most Influence on Search Clickthrough, Survey Finds
Meta descriptions, followed by brand name and page title, have the largest influence over whether users click through on a search result,...
12 views0 comments
googleadwordshero
Jan 9, 20202 min read
Instagram Stories Ads: What Marketers Need to Know #Instagram #IG #InstagramAds #IGads #IGstories
Want more leads and customers from Instagram? Have you considered Instagram Stories ads? To explore what you need to know about Instagram...
11 views0 comments
Google AdWords Hero - To The Rescue!
00:00bottom of page