Google is Shrinking AdWords’ View-Through Conversion Window Default
Ginny Marvin reports, the conversion window will default to one day at the end of March. Google announced Monday that as of March 29,...
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Article by Ginny Marvin
Mar 1, 20171 min read
EXTRA, EXTRA: AdWords Price Extensions Now Live on All Devices
Ginny Marvin reports, Google will show prices for types of products and services in text ad extensions on desktop as well as mobile....
18 views0 comments
Article by Jim Yu
Feb 21, 20172 min read
Hyperlocal Marketing Will Soar in 2017: 5 Tips to Stay on Top
As mobile continues to grow, consumers are conducting more searches with hyperlocal intent -- and Google is refining its results in...
8 views0 comments
Article by Ginny Marvin
Feb 4, 20171 min read
Google AdWords IF Functions Roll Out For Expanded Text Ad (ETA) Customisation - Yaaas, God!
IF functions arrive to let advertisers customize ads based on device and retargeting list membership, Ginny Marvin reports. First, a...
15 views0 comments
Article by Ginny Marvin
Jan 14, 20171 min read
AdWords Managed Accounts (MCC) Can Finally Share Account Negative Keyword Lists Across Accounts - Go
Create a single list of negative keywords that can be applied to campaigns within an MCC. According Ginny Marvin's report, Google has...
20 views0 comments
Article by Jacob Baadsgaard
Dec 13, 20162 min read
How to Use Your Buyer Personas to Build Your 2017 Search Marketing Budget
You've done your research and created buyer personas, so now what? Columnist Jacob Baadsgaard explains how to apply financial value to...
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Article by Jacob Baadsgaard
Nov 10, 20161 min read
Want to Boost Your Conversion Rate by 45% Today, no, Really?! #CRO #conversiontracking
Columnist Jacob Baadsgaard makes the case that proper conversion tracking in your AdWords accounts can provide better and more helpful...
26 views0 comments
Article by Ginny Marvin
Oct 19, 20162 min read
Google AdWords to Launch Brand New & Sparkling Click-To-Message Ads. Oh my God, Yaaas!
With the new mobile ad extension, users will be able to connect with advertisers via SMS. According to Ginny Marvin, Google’s test to...
28 views0 comments
Article by Ginny Marvin
Jul 26, 20162 min read
They're Here! Google AdWords Expanded Text Ads are Live, Along With Device Bidding & Respons
**Update: some of the new features have been already rolled out in the UK with a few more to come** Standard text ads will no longer be...
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Article by Ginny Marvin
Jul 22, 20161 min read
Google Rolling Out Price Extensions for Mobile Text Ads
The new text ad extension shows pricing information about products and services and takes up significant real estate on mobile says Ginny...
28 views0 comments
Article by Alexandra Gavril
Jul 4, 20162 min read
New Google Local Pack Ads: What Does it Mean For Your Local Business?
In her article Alexandra Gavril says, Google’s local three-pack of organic listings may soon also include ads. More specifically, one of...
25 views0 comments
Article by Larry Kim
Jun 22, 20161 min read
Are Remarketing Lists For Search Ads the Future of PPC & Will RLSA Save the Day?
Paid search is a pretty awesome channel, but it’s not without its challenges writes Larry Kim. As the chart below illustrates, the cost...
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Article by Larry Kim
Jun 9, 20161 min read
Google Expanded Text Ads: 10 Things You Need to Know
Expanded Text Ads are coming to Google AdWords. Larry Kim asks are you excited? But more importantly, are you ready? Expanded Text Ads...
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Article by Sophie Loras
May 24, 20161 min read
Google AdWords Launches New Features
Google has introduced new tools and features to AdWords to specifically address the consumer shift towards mobile. The changes and...
18 views0 comments
Article by Timu Fokinas
May 11, 20162 min read
Efficiency & Effectiveness of Digital Marketing & Innovation for Nascent & Startup Busin
It was a great pleasure to be a guest speaker and one of the experts at the seminar and training course in Malta on Efficiency &...
17 views0 comments
Article by Thomas Stern
Apr 28, 20161 min read
Brand PPC Ads Are Getting More Expensive
Recent data shows branded-search costs have increased since Google's right-hand rail update. See how marketers can identify...
10 views0 comments
Article by Chris Lake
Apr 14, 20161 min read
The Top 100 Most Expensive Keywords in the UK: New Research
Back in the day, around 2003, somebody asked me a question regarding paid search: “Do you know what the most expensive keyword is on...
161 views0 comments
Article by Pauline Jakober
Apr 8, 20161 min read
Improve your PPC in Just 25 Minutes This Week
In her article, Pauline Jakober asks, been ignoring your PPC account for a while? Or perhaps you’re onboarding a new PPC client that...
5 views0 comments
Article by Ginny Marvin
Mar 29, 20162 min read
Google is Completely Redesigning AdWords: Offers First Peek
In her article, Ginny Marvin says, at more than 15 years old, AdWords is looking like a bit of an old fogey, with an aging facade that...
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![Google AdWords Average Conversion Rates by Industry [Study]](https://static.wixstatic.com/media/fa2df7_653f7ab3d5c44ee0be07306d6531a81e.jpg/v1/fill/w_660,h_496,fp_0.50_0.50,lg_1,q_90,enc_auto/fa2df7_653f7ab3d5c44ee0be07306d6531a81e.jpg)
Article by Larry Kim
Mar 21, 20161 min read
Google AdWords Average Conversion Rates by Industry [Study]
Larry Kim asks, when you evaluate your Google AdWords performance and conversion rates, what are you comparing against? If you’re like...
27 views0 comments
Google AdWords Hero - To The Rescue!
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