SEO: How To Compete On The New Google Search Engine Results Page (SERP)
Recent changes made to the Google SERP have taken many by surprise. Google has eliminated the sidebar ads that once appeared to the right...
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Article by Matt Lawson
Mar 2, 20162 min read
Official Google’s Response On The Recent Changes To The Results Page
Google recently removed ads from the right-hand side of its desktop search results. Columnist and Googler Matt Lawson weighs in on how it...
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Article by Larry Kim
Mar 1, 20161 min read
Google Removes Right Hand Side Ads Aftermath: Google’s New SERP Layout, The Biggest Winners & Lo
Worried about the recent changes to Google’s ad layout on desktop search? Don’t be! Larry Kim comes to you today with a simple message:...
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Article by Matt McGee
Feb 20, 20161 min read
Confirmed: Google To Stop Showing Ads On Right Side Of Desktop Search Results Worldwide. Wait.. WHAT
"A long-running test is now rolling out for desktop queries: Google will no longer show ads to the right of its search results, with one...
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Article by Larry Kim
Feb 11, 20161 min read
29 Super Useful PPC Tools You Need to Try This Year. Paid Search, SEM, AdWords.
Since the dawn of mankind – and since the dawn of pay-per-click marketing – we have been inventing new tools to help us survive and...
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googleadwordshero
Feb 4, 20161 min read
An Absolute Beginner’s Guide to Setting up Google Analytics for Your Website
Our beginner’s guide to Google Analytics teaches you how to set up an account that is linked to your site and recommends a few basic...
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googleadwordshero
Feb 3, 20161 min read
Why Does Your Small Business Need Google AdWords?
Online marketing and Google AdWords - the two go hand in hand. When a prospective customer is looking for a product, service, promotion,...
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googleadwordshero
Feb 2, 20161 min read
11 Things To Do Now To Keep Your AdWords Healthy In 2016
Want to get your AdWords in shape in 2016? Columnist Frederick Vallaeys discusses some top trends and explains what you need to start...
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googleadwordshero
Feb 2, 20161 min read
Are you ready for Valentine's day frenzy? Valentine’s Day Searches Start Now: When They’ll Peak
February 1 is here, and that means Valentine’s Day searches are set to begin surging right up to February 14. New data from Bing provides...
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googleadwordshero
Oct 13, 20151 min read
Google Launches New Google Maps Search Results Interface
Barry Schwartz reports Google has quietly launched a new maps search results interface. What do you think of it? After testing for a long...
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googleadwordshero
Oct 12, 20151 min read
3 Experts Share Their Secrets For PPC Success During The Holidays
What better topic to cover on the first day of Q4 than how to get the most from online marketing during the holiday season? At SMX East...
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googleadwordshero
Aug 18, 20151 min read
Four Ways To Stay On Top Of Average CPC. Google Adwords. PPC
Cost-per-click is a hugely important metric in AdWords. Columnist and Googler Matt Lawson dives deep into Google’s perspective on Average...
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googleadwordshero
Aug 17, 20151 min read
Google is Introducing More Powerful Dynamic Search Ads. Google AdWords
Whether it’s “hotels near me” or “nearby hotels,” people often search for the same things differently. So reaching your customers in the...
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Google AdWords Hero - To The Rescue!
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