The new "interaction" option can be used to adjust bids to get call extensions to show more or less often in mobile search ads, Ginny...

From new products to ads updates to targeting changes, Ginny Marvin shares the latest paid search changes that mattered most. In 2016,...

You've done your research and created buyer personas, so now what? Columnist Jacob Baadsgaard explains how to apply financial value to...

Columnist Jacob Baadsgaard makes the case that proper conversion tracking in your AdWords accounts can provide better and more helpful...

With the new mobile ad extension, users will be able to connect with advertisers via SMS. According to Ginny Marvin, Google’s test to...

**Update: some of the new features have been already rolled out in the UK with a few more to come** Standard text ads will no longer be...

The new text ad extension shows pricing information about products and services and takes up significant real estate on mobile says Ginny...

In her article Alexandra Gavril says, Google’s local three-pack of organic listings may soon also include ads. More specifically, one of...

Paid search is a pretty awesome channel, but it’s not without its challenges writes Larry Kim. As the chart below illustrates, the cost...

Expanded Text Ads are coming to Google AdWords. Larry Kim asks are you excited? But more importantly, are you ready? Expanded Text Ads...

Google has introduced new tools and features to AdWords to specifically address the consumer shift towards mobile. The changes and...

It was a great pleasure to be a guest speaker and one of the experts at the seminar and training course in Malta on Efficiency &...

Recent data shows branded-search costs have increased since Google's right-hand rail update. See how marketers can identify...

Back in the day, around 2003, somebody asked me a question regarding paid search: “Do you know what the most expensive keyword is on...

In her article, Pauline Jakober asks, been ignoring your PPC account for a while? Or perhaps you’re onboarding a new PPC client that...

In her article, Ginny Marvin says, at more than 15 years old, AdWords is looking like a bit of an old fogey, with an aging facade that...

Larry Kim asks, when you evaluate your Google AdWords performance and conversion rates, what are you comparing against? If you’re like...

Google recently removed ads from the right-hand side of its desktop search results. Columnist and Googler Matt Lawson weighs in on how it...

Worried about the recent changes to Google’s ad layout on desktop search? Don’t be! Larry Kim comes to you today with a simple message:...

"A long-running test is now rolling out for desktop queries: Google will no longer show ads to the right of its search results, with one...