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Article by Ginny Marvin
Jul 22, 20161 min read
Google Rolling Out Price Extensions for Mobile Text Ads
The new text ad extension shows pricing information about products and services and takes up significant real estate on mobile says Ginny...
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Article by Alexandra Gavril
Jul 4, 20162 min read
New Google Local Pack Ads: What Does it Mean For Your Local Business?
In her article Alexandra Gavril says, Google’s local three-pack of organic listings may soon also include ads. More specifically, one of...
25 views0 comments
Article by Larry Kim
Jun 22, 20161 min read
Are Remarketing Lists For Search Ads the Future of PPC & Will RLSA Save the Day?
Paid search is a pretty awesome channel, but it’s not without its challenges writes Larry Kim. As the chart below illustrates, the cost...
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Article by Larry Kim
Jun 9, 20161 min read
Google Expanded Text Ads: 10 Things You Need to Know
Expanded Text Ads are coming to Google AdWords. Larry Kim asks are you excited? But more importantly, are you ready? Expanded Text Ads...
12 views0 comments
Article by Sophie Loras
May 24, 20161 min read
Google AdWords Launches New Features
Google has introduced new tools and features to AdWords to specifically address the consumer shift towards mobile. The changes and...
18 views0 comments
Article by Timu Fokinas
May 11, 20162 min read
Efficiency & Effectiveness of Digital Marketing & Innovation for Nascent & Startup Busin
It was a great pleasure to be a guest speaker and one of the experts at the seminar and training course in Malta on Efficiency &...
17 views0 comments
Article by Thomas Stern
Apr 28, 20161 min read
Brand PPC Ads Are Getting More Expensive
Recent data shows branded-search costs have increased since Google's right-hand rail update. See how marketers can identify...
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Article by Chris Lake
Apr 14, 20161 min read
The Top 100 Most Expensive Keywords in the UK: New Research
Back in the day, around 2003, somebody asked me a question regarding paid search: “Do you know what the most expensive keyword is on...
161 views0 comments
Article by Pauline Jakober
Apr 8, 20161 min read
Improve your PPC in Just 25 Minutes This Week
In her article, Pauline Jakober asks, been ignoring your PPC account for a while? Or perhaps you’re onboarding a new PPC client that...
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Article by Ginny Marvin
Mar 29, 20162 min read
Google is Completely Redesigning AdWords: Offers First Peek
In her article, Ginny Marvin says, at more than 15 years old, AdWords is looking like a bit of an old fogey, with an aging facade that...
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![Google AdWords Average Conversion Rates by Industry [Study]](https://static.wixstatic.com/media/fa2df7_653f7ab3d5c44ee0be07306d6531a81e.jpg/v1/fill/w_660,h_496,fp_0.50_0.50,lg_1,q_90,enc_auto/fa2df7_653f7ab3d5c44ee0be07306d6531a81e.jpg)
Article by Larry Kim
Mar 21, 20161 min read
Google AdWords Average Conversion Rates by Industry [Study]
Larry Kim asks, when you evaluate your Google AdWords performance and conversion rates, what are you comparing against? If you’re like...
27 views0 comments
Article by Matt Lawson
Mar 2, 20162 min read
Official Google’s Response On The Recent Changes To The Results Page
Google recently removed ads from the right-hand side of its desktop search results. Columnist and Googler Matt Lawson weighs in on how it...
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Article by Larry Kim
Mar 1, 20161 min read
Google Removes Right Hand Side Ads Aftermath: Google’s New SERP Layout, The Biggest Winners & Lo
Worried about the recent changes to Google’s ad layout on desktop search? Don’t be! Larry Kim comes to you today with a simple message:...
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Article by Matt McGee
Feb 20, 20161 min read
Confirmed: Google To Stop Showing Ads On Right Side Of Desktop Search Results Worldwide. Wait.. WHAT
"A long-running test is now rolling out for desktop queries: Google will no longer show ads to the right of its search results, with one...
11 views0 comments
Article by Larry Kim
Feb 11, 20161 min read
29 Super Useful PPC Tools You Need to Try This Year. Paid Search, SEM, AdWords.
Since the dawn of mankind – and since the dawn of pay-per-click marketing – we have been inventing new tools to help us survive and...
11 views0 comments
googleadwordshero
Oct 13, 20151 min read
Google Launches New Google Maps Search Results Interface
Barry Schwartz reports Google has quietly launched a new maps search results interface. What do you think of it? After testing for a long...
10 views0 comments
googleadwordshero
Oct 12, 20151 min read
3 Experts Share Their Secrets For PPC Success During The Holidays
What better topic to cover on the first day of Q4 than how to get the most from online marketing during the holiday season? At SMX East...
7 views0 comments
googleadwordshero
Oct 12, 20151 min read
More Than Half Of Google’s Searches Happen On Mobile
Earlier this year, Google announced that for the first time, it was seeing more search activity on mobile than desktop. The caveat was...
9 views0 comments
googleadwordshero
Sep 1, 20151 min read
Google has a new logo!
Google is giving itself a makeover. The company today announced that it’s making some changes to its iconic logo and overall branding....
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googleadwordshero
Aug 24, 20151 min read
Google Officially Expands Twitter Into Desktop Search Results
After experimenting with tweets on Google's desktop results, Google has made this feature live for all English searchers globally. Google...
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Google AdWords Hero - To The Rescue!
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